WMCB-LP Completes Broadcast Equipment Upgrades
New transmitter and antenna location boosts reception area footprint
After fifteen years of broadcasting in mono (not stereo) from a short antenna pole behind a metal warehouse at the north end of town, WMCB-LP, Greenfield's local public access radio station, has upgraded its broadcast facility to new state of the art equipment and moved their antenna location to downtown on the roof of the old Masonic Hall building at 393 Main Street in Greenfield, home to GCTV, who owns the radio station.
Broadcasting at 107.9 FM, and at a mere 100 watts, which is all a Low Power (LP) FM station is allowed, listeners in cars can now tune in as far away as Northampton and Brattleboro on I-91, and solidly in their houses in Greenfield and surrounding communities. And for the first time since they went on the air in 2010, WMCB-LP can now be received in stereo.
To effect these changes, local contractor Louis Hale and his Jeff, who can be typically seen working at the Greenfield Garden Cinema installing new theater equipment and furnishings, was hired to mount the new antenna on their roof. Boston-based R&L Broadcast was hired to specify the equipment and install the new transmitter and associated software.
Mik Muller, GCTV's board president and weekly WMCB DJ, has been steering this project since December of last year when he filed a Request for Modification location change from the FCC. The request was granted, and soon the equipment was ordered. Snow on the roof and weather issues over winter forced the install date into late April.
"What an incredible improvement to our signal" said Muller after the work was done. "Before the upgrade, I couldn't receive WMCB in my own backyard. Now it comes in crystal clear, and in glorious stereo! Imagine that!"
WMCB-LP, like its video-based parent GCTV, is a public access radio station open to the community, and features an eclectic mix of 21 weekly live in-studio DJs and another ten submitted shows that run the gamut of all kinds of musical genres, as well as talk shows and even a weekly Dungeons and Dragons campaign. A full list of programming can be found at their website WMCB.net.
Other upgrades are in store for WMCB-LP, including adding an open call for local public service announcements and listener-based shoutouts and promos, providing radio access to everyone in Franklin County. People in the community will have the opportunity to hear friends and family on the radio. Boomboxes are back!
WMCB-LP is looking forward to the future of Greenfield's public access airwaves.
Posted: to Latest WMCB News on Sun, May 10, 2026
Updated: Fri, Jul 10, 2026
