Send WMCB Your Audio PSA
WMCB will accept your organization's Public Service Announcement as an MP3 file, preferrably between 30- and 60-seconds in duration, emailed to us at psa at wmcb dot net.
We accept PSAs from the following...
- Greenfield and surrounding area non-profits announcing programs or opportunities for Greenfield residents.
- Local businesses who underwrite the station at certain levels (learn more, below).
- Local entertainment businesses (who underwrite or barter) announcing upcoming events.
- Local media businesses (who underwrite or barter) who partner with WMCB to extend their audience.
- Local individuals who want to share an upcoming bake or tag sale.
- Local individuals who want to share a message with the community or a loved one.
PSAs are free for non-profits and individuals as long as there are no calls to action or prices stated. For-profit companies need to underwrite (or barter) to submit PSAs, which can be about their upcoming public events. For-profit Underwriters get an "appreciation announcement" (see, below). Each organization or person can have only one PSA running at a time.
Just to be clear, there are two main rules you need to remember, as pertains to non-profit public service announcements:
- You cannot give calls to action, like "visit our website" or "get tickets now", all phrases have to be passive. "More info is available at..."
- You cannot mention any pricing or commerce-related phrases, like "only five bucks, hey" or sales, discounts, etc.
We suggest you create your PSA MP3 files in the following manner:
- iPhone users can open the built-in Voice Memos app on their phone, record up to a 60-second message, save, and share it via email to our address, above.
- Android and Google Pixel users can use their audio recording app of choice, save and send via email.
- Come to the station at 393 Main Street, Greenfield MA, and ask to record your PSA in person.
- WMCB staff will not record your PSA for you. It needs to be in your voice.
PSA Playback Schedule
- To ensure proper timing, all time-sensitive PSAs should be emailed a week in advance.
- PSAs will play for one week maximum, typically from Monday to the following Monday.
- Monday to Friday morning air-time (6:00 am - 9:00 am) will feature heavy PSA playback.
- Monday to Friday day and evening air-time (10:00 - midnight) will also feature PSAs but in less heavy rotation.
- Weekends will feature PSAs only from 6:00 am - 8:00 am, although some may sneak through during the rest of the day.
Underwriting WMCB and Sponsoring Shows
WMCB is a project of GCTV and as such is a 501(c)(3), able and willing to accept station underwriting and show sponsoring.
- Station Underwriters at the $1000 level or higher will get an appreciation announcement mixed in with the PSAs in the morning and will run a whole year.
- These Station Underwriters will also get their logo on the WMCB website homepage.
- Station Underwriters at the $500 level will get six months of appreciation announcements.
- Station Underwriters at the $100 level will get one month of announcements.
- Appreciation Announcements will run no more than 15 seconds
- "WMCB is underwritten in part by (your business), a (short descriptor) company in (town). More info can be found at (website)."
- Underwriting announcements will be mixed in with regular PSAs
- Show Sponsorship starts at $200 for a year, and includes a 15-second appreciation announcement read or played during every episode of that show.
- Show Sponsors will get a logo on the show's page on the WMCB website.
Thank you for considering sending WMCB your Public Service Announcement!
WMCB-LP Underwriting Policies
These files are a good read for those who want to get serious about keeping a steady schedule of PSAs. The "NFCB Practical Guide to Underwriting" is long, but the first several pages are a very good intro.