Specific Show Underwriting Agreement

Thank you for being a friend of WMCB-LP by sponsoring or underwriting a DJ show!

We welcome the Franklin County business community to invest in their local community radio station. Your support will include at least one announcement per specified show for a year (or three months) commencing on the date of payment, or whatever other arrangement that is made with the host DJ. Sponsor announcements run up to 20 seconds long; can be pre-recorded by a person of your choice or read live by the DJ themselves; and cannot (by law) include calls to action or prices. Think of PBS underwriting announcements. Here is a sample: "This show is brought to you in part by [company name] of [town]. [company] is known for [value statement] and [another value statement] since [year of company start]. More info can be found at [website]." See more notes on this at the bottom of this page. Your payment through this form signifies your agreement to these terms.

Business Name*

Your Name*

Show Being Underwritten *

Underwriting Level*

Platinum Sponsor (1 yr) $1000 Gold Sponsor (1 yr) $500 Silver Sponsor (1 yr) $200 Bronze Sponsor (3 mo) $60

Your Phone Number*

Your Email Address *

You will receive a confirmation via email

Your Address

Your City State Zip

Script to Read On-Air

(8000 character limit. Characters so far: 0 Word Count: 0)

Should not exceed 20 seconds, and not include any calls to action or prices.

FCC Rules for On-Air Underwriting

FCC rules for on-air underwriting (sponsorship acknowledgment on noncommercial stations) prohibit calls to action, price/value mentions, comparative language, promotions, political endorsements, and excessive detail, focusing instead on identifying the sponsor and its mission, facilities, or events to maintain a noncommercial feel and prevent true advertising.

What's Prohibited (What Underwriting CAN'T Do)

Calls to Action: Telling listeners to "call now," "visit," "shop here," "stop by," or "try".
Price/Value Info: Mentioning prices, discounts ("free," "sale," "20% off"), interest rates, or "buy one get one" offers.
Comparative Language: Using superlatives like "best," "greatest," "largest," or comparing to competitors.
Inducements: Offering incentives to buy, sell, rent, or lease (e.g., "free gift with purchase").
Promotional/Qualitative Descriptions: Subjective claims like "state-of-the-art" or "newest model".
Political Content: Supporting or opposing candidates, parties, or political issues.
Endorsements: Statements like "recommended by doctors".

What's Allowed (What Underwriting CAN Do)

Sponsor Identification: Stating the name of the business or organization.
Location & Contact: Providing the address, phone number, or website (as identification, not a call to action).
Mission/Products: Describing the sponsor's corporate mission, facilities, services, or product lines.
Event Sponsorship: Informing listeners about events the sponsor supports.
Nonprofit Flexibility: Nonprofits have more leeway to promote other nonprofits' activities.

Key Principle: Identification, Not Promotion

The goal is to acknowledge support without sounding like a commercial, maintaining the distinct character of public broadcasting. Licensees use their "good faith" judgment and often keep announcements short.

Your Friday Color*

You will be asked to submit any payments on the next page.

Please review what you entered before you click the Submit button, and click it ONLY ONCE.